For the third year in a row, Knorr, Unilever’s largest brand, in partnership with the United Nations’ World Food Programme, marked the 2016 World Food Day with the #ShareAMeal campaign.
This year’s activation, which began at Marigold College, Oworonshoki, Lagos, had popular actress and Knorr’s brand ambassador, Omotola Jalade-Ekeinde, and Unilever employees prepare and share nutritious meals in line with Unilever Knorr’s Green Food Steps of cooking sumptuous meals.
The three green food steps include tossing green vegetables into your stew, stirring them in and crumbling the iron fortified Knorr stock cube. The #ShareAMeal train will also visit some IDP camps in North eastern Nigeria.
Speaking at the school’s event, Unilever President Africa, Bruno Witvoet, said, “With 25 per cent of the world’s population unable to access the nutrients they need to live a healthy life, Knorr uses platforms like World Food Day to create a better world. We’re excited to be a part of the 2016 World Food Day, and we are totally committed to helping Nigerians get the nutrients they need from their meals.”
Omotola, as she is popularly known, demonstrated the Knorr Green Food Steps and shared Knorr’s nutritious meals with them. She also led the students in various fun activities such as dancing to the Knorr song.
The digital campaign will encourage many people across Nigeria and in other parts of the world to tweet #ShareAMeal plus their favourite meal emoji to donate a nutritious meal to a local food charity, enabling people across the world to help create a brighter future where nutritious food is more accessible.
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